Mountain Creek
Mission: Own the outdoors in New Jersey.
Insight
Mountain Creek is New York / New Jersey
Metro area’s closest ski resort and offers
year round adventure and activities, yet
few people
knew it was so close to home
or had so much to offer.
For the 2018 / 2019 winter season,
Mountain Creek Resort sought to own the
outdoors and cement their place as the
preeminent outdoor winter destination
in New Jersey.
Idea
We needed to remind the tri-state area
that this was their playground. We
developed a brand campaign that further
expanded the Mountain Creek customer
base by reinforcing a fun, playful and
irreverent tone highlighting the joy of being
outdoors and on the slopes.
The over-arching thematic campaign
concept and new tag line, "Live Life
Outdoors", was rooted in the brand
ethos and mission. Visually we created
a bold, fun and premium aesthetic to
set them apart from other traditional
winter resort imagery and then
integrated it across all touch points
and media.
