Big Snow
North America’s first indoor ski and snowboard dome where "Every day is a snow day."
Insight
Learning to ski or snowboard can be a
daunting proposition. The whole resort
experience is often overwhelming to
first timers or people getting back
into the sport.
For the launch of Big Snow, the first
indoor ski and snowboard facility in
North America, we needed to dispel
the myths about learning to ski and
snowboard with an approach that
was both family friendly and helped
people feel safe and confident.
Idea
Every day is a snow day - The brand
mantra, was developed to highlight the
joy and fun of the on snow experience
that can be had here, year round. The
original illustrative design introduced
“BIG”, the lovable snow yeti, who
embodies the supportive spirit of
Big Snow to help people to learn to ski
and snowboard.
We developed all branding, experiential
and integrated campaign elements
including Brand voice, Brand aesthetic,
Tagline, OOH + Digital banners,
Character design & illustration,
Web and Social design, Content and
animation, Collateral, and Experiential
narrative throughout the guest journey.
Welcome Video
The one and only “Big” and someone named Lindsey Vonn??
OOH and Digital
Web and Mobile
Social
Character Illustration Library
Trail Map
Environmental Design
BIG Product!!!
Impact
$15M+
in earned media from opening day.
392M+
media impressions from opening day.
SOLD OUT
tickets sales after opening launch and
over the winter holiday break.
OVER 50%
of all visitors were from an urban culturally
diverse audience (a rarity in ski).
HALF
of all visitors were first-timers - those who
never thought to go to a real mountain,
but were stoked to try it indoors.
(a rarity for any ski resort).
INCREASED
awareness and engagement of Big Snow
brand across numerous social channels.
OLYMPIC GOLD
medal champions Lyndsey Vonn, Kelly
Clark and Red Gerard grabbed first chair.
AWARDED
”Best Of” by Ski Area Management Magazine
In The News…