Nike Vision Experience
The revolution has begun.
Insight
With a completely retooled and reimagined
eyewear line for 2016, incorporating both
new design and manufacturing innovations,
Nike needed to announce the revolution at
their global retailer event in Budapest.
Though the launch date was set, the
product and it’s availability was not. We
needed to get buyers and the press
excited about a product that had not
yet rolled off the assembly line.
Idea
"The Revolution Has Begun" experience
was designed, developed, and ultimately
brought to life from the ground up.
To excite people about a product they
could not yet hold, we developed three
larger than life interactive touch screens
experiences where visitors could rotate
the 3D glasses and explore different
revolutionary features. The experience
centerpiece, a 3D hologram of the hero
product, was supported by a dramatic
original score and set against a 2 story
video wall featuring dynamic product
animations. All this helped bring this
bespoke exhibit design to life in a truly
dramatic way.
